Why we don't offer subscriptions

The problem with subscriptions

A subscription model means you pay every month, whether you need care or not. It also means the clinic's incentive is to keep you subscribed — not necessarily to get you well. When a service depends on recurring revenue, the relationship shifts from "what do you need?" to "how do we keep you paying?"

What patients tell us

The single most common complaint we hear about online men's health clinics is the subscription. Patients resent being locked into a monthly plan just to access a doctor. They describe price hikes partway through a plan, and the feeling of being trapped once they're signed up.

A simpler, fairer model

We charge only for the consultations you actually have. Your first suitability consultation is no-cost. If further assessment is appropriate, ongoing consultations are a flat fee. There are no monthly charges, no contracts, and no penalty for stopping.

What this means in practice

• You only pay when you see a doctor.
• You can pause care for months and pay nothing in between.
• You can leave at any time, with no transfer fees.
• The clinic has no incentive to keep you subscribed — only to provide good care when you need it.

Why we think this matters

A healthcare service should be incentivised to help you, not to retain you. Removing the subscription removes the conflict — and lets the doctor-patient relationship stay what it should be: about your health, first and only.